The project goals are to redesign the website to align the digital corporate image with new branding strategies, to enhance the usability of the website to increase traffic and sign-ups, and to allow the Content and Marketing teams to edit the contents in the Wordpress admin panel.
• Time-consuming for Content, Marketing, and Tech teams to maintain multiple copies of legal contents across 4 markets
• Difficult for users to find industry specific guidance and legal documents
• Lengthy app registration process leading to drop-offs
• Identified and eliminated redundant content, and created a set of unified content for all markets
• Categorized business solutions based on industries and included relevant success stories of customers to enhance credibility
• Segmented the registration process and integrated Google Sign-In to make it easier to create an account
Custom icons were created using the same color palette to maintain consistency throughout the website.
The font used in the website is called Source Sans Pro. It is a sans serif typeface available in Google Fonts Directory.
Substitute fonts if Source Sans Pro is not available: Roboto, Arial, Sans-serif.
months of hard work
incredible teams involved
pages designed
step closer to success